How to Leverage Google to Work for You

By | November 14, 2014

How to Leverage Google to Work for You

Google Search Engine Optimization SEOKnow where google is headed and get their first.  That really is the key.  Think about it for a second.  What does google want to do for its customers?  The answer to that question is the same answer to this question: What do you want to get from google?  Google wants to provide relevant, high quality search results.  That is great because you want the exact same thing!  The key is to learn how to leverage Google to work for you.

Online companies have been trying to play the system for years.  It has been all about “tricking” google into thinking that a website has more genuine interest than it actually has.  This has been done through spammy links and phony articles that create the illusion of interest.  

Bit by bit and day by day, google is getting closer and closer to the perfect search algorithms.  Why do you think we keep getting updates that change the SEO game?  It is because google keeps getting better at providing more relevant and higher quality search results.  Google is getting better at defining what makes a relevant and high quality search result and it is getting better at actually delivering it to the user.  

So, instead of always trying to play catch-up to google’s latest update, wouldn’t it be much easier to know where the search giant is headed and then to just get their first?  

The bad way to do Search Engine Optimization (SEO).

The bad way to do it is to settle for a mediocre website that is full of mediocre content, and then try to make up for what is lacking by focusing entirely on link building.  This could help in the short-term, but it is eventually going to be the “old way” of doing things.  That isn’t where google is headed.  

Google is headed to truly rewarding genuinely great content.   I envision the search engine giant getting to the point where it can accurately distinguish legitimate links from spammy links that are paid for.  SEO companies and business that pay these SEO companies probably don’t like the thought of that, but the rest of us who want the internet to produce genuinely relevant search results think it is great.

The good way to do SEO overnight cialis.

SEO should be something that is complementary to your #1.  Your #1 should have been, should now be, and should continue to be creating excellent content.  Content truly is king.  Content is what creates interest.  Excellent content is the driver for traffic.  Your SEO should be viewed as the way you introduce google to your content.  

The SEO is basically communication.  It is the way you tell google what your website, and each of its pages, is really all about.  The most important thing about SEO is to know what google looks for when it crawls your website.  If you know that, then you can “optimize” your site to give google the most accurate information possible.  But that is where SEO should really end.  Let me tell you what I mean by that.

Content is KingContent is KING!

It doesn’t matter how many marketing ploys you launch because if your content is lame, then your results can only go as far as your marketing budget.  

BUT if your content is truly interesting, it does the marketing for you.  It generates interest (traffic), and google likes that because it tells google that your site is interesting and has value.  Here is a little list of attributes of great content:

  • It fills a need.  If everyone in the neighborhood is already doing something, then find something else UNLESS you can do what they do better.
  • It is easy to share.  People share stuff they like on the internet.  Make it easy for them to do so.  
  • It is original.  NEVER just copy and paste stuff you find on the internet.  Create your own content.  If you use other people’s content, make sure you do it in a way that is legal.
  • It is interesting.  This is really another way of saying that it fills a need.  It needs to be something that others would feel has value.  If it isn’t valuable to people on the internet, then it probably isn’t going to be valuable from google’s perspective.  

There are other factors to consider, but these are things that you should never forget, or neglect.  

Remember that google is headed towards rewarding content that naturally and organically creates interest.  If you can create content that can stand on its own two feet, then you are ahead of the game already.  At that point, SEO is just a matter of true website optimization.  The rest takes care of itself.  

I love learning about SEO.  I encourage you to check out one organization that I trust to stay ahead of the game with SEO practices.  They can teach you much more than I can.  They are called Wealthy Affiliate.  Read my detailed review here: Wealthy Affiliate Review.


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4 thoughts on “How to Leverage Google to Work for You

  1. Christopher Ramos

    I completely agree. Sometimes you can see proof of “Content is king”. I sometimes see some of my old articles generating traffic compared to my new articles. It’s because those articles are good content.

    1. mmTo Build My Own Post author

      That may be because your older content is better, and that it is more organized according to google’s preferences. It might also be a matter of time that it takes for Google to crawl and index your new content versus content that has already been crawled and indexed in the past. Either way, google can’t crawl and index content that doesn’t exist. Without good content, there wouldn’t be a reason to get on the internet.
      In short, I agree 🙂

  2. Damien Parsons

    Content is indeed King!

    How’s everything going? Looking good from my eye’s buddy! You know how to leverage Google to work for you just as well as I do. I know that because you follow the same training as me.

    Love how you explained this. As if predicting Google was magic, but really its only being you writing your own unique content. By doing this, Google will do it’s job in finding you, and you will be their waiting for it (Ahead of the game). What happens? first page!

    Keep it up, and I look forward to chatting again soon!

    1. mmTo Build My Own Post author

      Great comment, Damien. Thanks for reading!
      It is really interesting to me that “ahead of the game” is really just being genuine and striving to provide something of real value to others. Google really rewards, or at least it is learning how to reward, genuinely authentic content that fills a need. It’s like google is the worlds most powerful matchmaker, matching questions with answers, or matching needs with solutions.


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